BALLET ARIZONA :: JUAN GABRIEL
CHALLENGE
BALLET ARIZONA, A PROFESSIONAL BALLET COMPANY IN PHOENIX, ARIZONA DIRECTED BY IB ANDERSEN, NEEDED TO CREATE A CULTURALLY RELEVANT AND AUTHENTIC EXPERIENCE TO CELEBRATE THE LEGACY OF MEXICAN SINGER "JUAN GABRIEL" WHILE DRIVING EARLY TICKET SALES AND PROMOTE GROUP SALES.
IDEA
CONCEPTUALIZING AND CREATING A GROUNDBREAKING AUDIO/VISUAL CONCEPT BASED ON THE ICONIC MEXICAN PERFORMER JUAN GABRIEL.
