LEÓN TOPILTZIN :: Creative Director

CHALLENGE

CHICANOS POR LA CAUSA,AN IMPORTANT AND INFLUENTIAL LATINO COMMUNITY DEVELOPMENT NONPROFIT ORGANIZATION IN THE UNITED STATES, DECIDED FOR THE FIRST TIME TO CREATE A NONPARTISAN LATINO VOTER ENGAGEMENT CAMPAIGN.

IDEA

LATINO LOUD, AN ORIGINAL $2.3 MILLION CAMPAIGN RESULTING IN A 3X GREATER-THAN-EXPECTED ROI. THE CAMPAIGN WAS ROBUST, CONSISTING OF SOCIAL ADS (PAID AND ORGANIC), TV AND RADIO SPOTS, OOH, PROMO ITEMS, COMMUNITY OUTREACH EFFORTS, DIGITAL ADS, WEBSITE CREATION, AND VIRAL CONTENT CREATION.

Visit the site:: latinoloudaz.org/

AMERICAN ADVERTISING FEDERATION AWARDS 2023

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