FÁBRICAS DE FRANCIA :: SUMMER SALE
CHALLENGE
FÁBRICAS DE FRANCIA, A NATIONWIDE MEXICAN DEPARTMENT STORE, NEEDED TO CREATE A RELEVANT, FUN AND EXCITING CAMPAIGN IN SUPPORT OF THEIR ANUAL SUMMER SALE.
IDEA
THE PASSION FOR SHOPPING IS REAL, A LIGHT-HEARTED LOOK AT THE EXCITEMENT OF GETTING SOMETHING NEW.
