LIVERPOOL :: SUMMER SALE
CHALLENGE
LIVERPOOL, A NATIONWIDE MEXICAN DEPARTMENT STORE, NEEDED TO CREATE A RELEVANT, FUN AND EXCITING CAMPAIGN IN SUPPORT OF THEIR ANUAL SUMMER SALE.
IDEA
WALKING ON SUNSHINE, A MUSICAL APPROACH AT TRYING ON NEW LOOKS WHILE ENJOYING SHOPPING. THE SONG COVER BECAME AN INSTANT SUCCESS AT BRANDING THE STORE, LAUNCHING A MULTIYEAR CAMPAIGN. MEXICAN YOUTH NOW IDENTIFIES "WALKING ON SUNSHINE" AS LIVERPOOL THEME SONG. DON'T IT FEEL GOOD..?
