SORIANA :: AMAS DEL MUNDO
CHALLENGE
SORIANA, A NATIONWIDE MEXICAN SUPERMARKET, NEEDED TO INCREASE TRAFFIC TO THEIR STORES, WHILE BUILDING THE PERCEPTION OF HAVING THE BEST PRICES ANYWHERE, EVERYDAY.
IDEA
AMAS DEL MUNDO, WE CREATED AN EMOTIONAL CAMPAIGN THAT HONORS AND EXALTS WOMEN FOR BEING AWESOME.
