TETRA PAK :: LUCHA POR EL MEDIO AMBIENTE
CHALLENGE
THE PERCENTAGES OF RECYCLING OF TETRA PAK® PACKAGES IN MEXICO ARE NOT AS EXPECTED. KIDS DON’T EVEN KNOW THAT TETRA PAK® CARTONS ARE FULLY RECYCLABLE.
IDEA
LUCHAS POR EL MEDIO AMBIENTE, WE CREATED A TRANSMEDIA CAMPAIGN, UNITING EFFORTS WITH THE UNIVERSAL FEDERATION OF LUCHA LIBRE (FULL), TO EMPOWER ELEMENTARY STUDENTS TO FIGHT FOR THE ENVIRONMENT.
