Centros nueva vida
CHALLENGE
ENHANCE THE HEALTH CONDITIONS OF THE OAXACAN YOUTH THROUGH PREVENTION AND EARLY ATTENTION OF ADDICTIONS, TO IMPROVE THEIR QUALITY OF LIFE.
IDEA
A TRANSMEDIA CAMPAIGN THAT ECOMPASES MURALS, CONVERSATIONS IN PUBLIC SCHOOLS, COMIC BOOKS, PRINT, OOH, WEB AND SOCIAL MEDIA, COMMUNICATING THE MESSAGE OF TAKING ACTION IN YOUR LIFE INSTEAD OF BEING ADDICTED TO DRUGS.
