FrutiYa :: Break A Habit
CHALLENGE
CREATE A VISUAL IMPACTFUL CAMPAIGN TO CHANGE SNACK HABITS AMONG MEXICANS.
IDEA
"BREAK A HABIT" A PRINT CAMPAIGN THAT FOCUS ON BREAKING AWAY FROM SWEETS AND JUNK FOOD TO TRY A HEALTHIER SNACK, LAUNCHING FRUTIYA NATIONWIDE IN OXXO'S ACROSS MEXICO.
