El corazón de méxico
CHALLENGE
CREATE AN EMOTIONAL CONNECTION FOR MEXICAN AND AMERICAN TRAVELERS TO VISIT SAN MIGUEL DE ALLENDE IN THE STATE OF GUANAJUATO MÉXICO.
IDEA
"THE HEART OF MÉXICO" WHERE VISITORS CAN EXPERIENCE AND SHARE THEIR EMOTIONAL TRAVELS TO SAN MIGUEL BY ENCOURAGING THEM TO POST IN SOCIAL MEDIA AS THEY TRAVEL.
